Our Story

The vision for Reforme Lab began in 2017, as the knowledge and popularity of injectables began to grow in the public. 

During this time many injectable practices began to pop up, but very few offered the blending of the sculpting and nursing aspects that make any patient more comfortable and confident during a procedure.

Some practices might be very scientific, making the patient feel at ease during the procedure, but lacking the artistry that makes a minimal number of injections look subtle yet striking.  

Similarly, some practices might focus too much on the artistry and neglect to provide their patients with information about chemical compounds, leaving them uneasy and unsure on what to expect.   

What differentiates us from other injectable practices is that we chose to blend both art and science to guide our process. By ensuring our patients that each step of the process is both methodical and intentional, they can leave the Reforme Lab feeling confident and delighted with the end result.

At our core, we strive to embrace and empower people by complimenting the unique beauty that they already have within them.

Deena Kubti

Founder and head nurse injector Deena Kubti completed her Degree in Nursing with Honours in Toronto. She started her career as a Nurse Injector 2018 and has been a staple name in the industry ever since. Nurse Deena meets her clients' vulnerability with empathy. Growing up in a household with five sisters has taught her the importance of cultivating long lasting relationships built on trust. She respects the artistic process behind injectables and believes in the value of spending as much time as needed with her patients to address questions, and to review all available options for treatment and products. She takes a conservative yet proven approach to manage her client expectations, helping her patients feel more confident and optimistic about their appearance. Nurse Deena understands that we all want to bring out the best in ourselves. Her goal is to provide the best personalized care and aesthetic to each one of her patients in order to bring natural-looking results to life. Deena and her team enjoy working closely with patients, providing a warm and supportive environment for all who come through Reforme Lab doors.

Erika Baibachaev

With a wealth of experience in caregiving as an Oncology Nurse, and a passion for blending science and art, Erika specializes in skin treatments and injectables here at the Lab! Erika completed the Reforme Lab mentorship program with Nurse Deena in 2022 and was excited to hone her skills as a full time Nurse Injector in Toronto.

Her dedication to her craft is evident in the results she produces, and we couldn’t be more happy to have her on the team!

Carolina Surma

A Brock University Graduate in Business Communications Carolina has always had a passion for all things beauty. With a strong background in customer service, Carolina is our clinic liaison and helps oversee the day-to-day needs of the staff and patients at Reforme Lab.

Carolina works hand-in-hand with our medical team to ensure that all aspects of our patient's visits are smooth and the highest level of care is taken to ensure that an extraordinary experience is provided to every patient who walks through the door.

Kelly Ross

Kelly Ross is a Nurse Practitioner specializing in Medical Aesthetics and Skin Health.

She received her BN from the University of New Brunswick-Humber in 2007, and her MS of Nursing, and Nurse Practitioner Certification, from Ryerson University in 2012.

Kelly worked as a registered nurse at Toronto General from 2007-2011, and as a Nurse Practitioner in Primary Care at Unison Health & Community Services from 2012-2021. She also has taught Community Health Nursing in the Bachelor of Nursing Program at Humber College since 2009.

More recently, she received specialized training in cosmetic injectables through ATP Injection Training in 2016, and THMA Consulting in 2018. She is also currently completing a dermatology certificate through the National Academy of Dermatology Nurse Practitioners in the United States to enhance her knowledge of skin health and wellness.

This continued education has allowed her to transmit her knowledge to her own practice and to others. Kelly is now the Medical Director at her own clinic in Woodbridge, and is a Consulting Medical Director to several nurses around the GTA.